Time Flies

In tune with the watch markets current techy-vibe, the Durr watch from Lars Marcus and Theo Tveteras Vedeler of creative studio Skrekkøgle offers an unusual way of marking the passage of time.

The Durr, unlike your standard wrist watch, does not actually tell you the time. Instead, it vibrates at five minute intervals, acting a gentle reminder of the subjectivity of the passage of time. 

According to the Skrekkøgle website, time perception “is our subjective understanding of how fast time passes. Our ability to accurately estimate durations depend on a range of factors. With Durr you become aware of how your brain alters the length of a bus ride, how fast you finish a beer, how time flies by when you enjoy yourself, and drags along when you wait in line at the post office”. 

In other words, time flies when you’re having fun.

 Made in Oslo,the Durr is made from sintered in polyamide and hand-dyed. The straps are laser-cut Norwegian vegetanned leather and is available  in five bright hues.

 

 Only 50 watches have so far been made and they are now completely sold out. However you can sign up for new stock releases on the website here

With increasingly complicated ways with which to measure the passage of time, (seriously *who* understand how to use a chronograph?), the minimalist aesthetic and simplicity of the concept of the Durr is refreshing and may act as a worthy reminder to slow down and take a moment to drink in the passing moments of our days.

On the other hand, having a Durr vibrate through a marathon session of 24 or Game of Thrones may serve less as a gentle reminder and more of a blaring highlighter of the amount of time wasted every day. 

Maybe I’ll stick to my chronograph. Ignorance is bliss.